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Daniel Smith
Owner & Managing Director. Runs discovery, writes every proposal and stays the escalation point for the life of the engagement. Fifteen years in software delivery.
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About EnterApp
An independent software studio in California's Central Valley, owned and run by Daniel Smith since 2017.
Our story
Started because good software shouldn't require a translator
Before founding EnterApp, Daniel Smith spent ten years as a developer and then delivery lead at agencies in Sacramento and the Bay Area. The pattern repeated on every account: the client explained the problem to a salesperson, the salesperson explained it to a project manager, and the engineers received a document that no longer resembled reality.
EnterApp opened in Sanger in 2017 with a simple rule that still holds — the people building your software are in the room when you describe what you need. The company has grown deliberately since then, staying at a size where every client is known by name rather than by ticket number.
Today the studio serves small and mid-sized businesses across the United States: logistics operators, clinics, equipment rental firms, agricultural suppliers, professional service practices and a handful of funded startups. Around seventy percent of our work each year comes from existing clients and their referrals.
Company details
Who you are actually dealing with
We publish our full business details because you deserve to know who is behind the contract before you send a deposit.
| Business name | EnterApp |
|---|---|
| Owner & managing director | Daniel Smith |
| Registered address | 1960 North Piedra Road, Sanger, California 93657, United States |
| Telephone | +1 (615) 802-7124 |
| Business email | admin@enterapp.co |
| Website | https://enterapp.co/ |
| Founded | 2017 |
| Business hours | Monday – Friday, 8:00 AM – 6:00 PM Pacific Time |
| Service area | All 50 US states; on-site meetings in the Fresno / Central Valley area by appointment |
| Languages | English (Spanish available for on-site meetings) |
The team
Small, senior and permanent
EnterApp is nine people. There are no junior developers billed at senior rates and no work quietly handed to a subcontractor you never meet.
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Delivery & product
Two delivery leads who run sprints, write the specifications engineers work from, and host the weekly demo calls with your team.
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Engineering
Four full-stack engineers covering web, mobile and integrations, plus a part-time DevOps specialist handling hosting, backups and monitoring.
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Design
One product designer responsible for research, wireframes, prototypes and the design system that keeps your product visually consistent.
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Quality assurance
Structured manual testing on real devices and browsers before every release, with automated regression tests on business-critical paths.
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Client support
Support-plan clients get a named engineer who already knows their codebase, so requests never start from scratch.
Principles
Five commitments we put in writing
1. Scope before invoices
You always know what a phase costs and what it includes before it begins. Change requests are quoted separately and never applied silently.
2. Your property, your accounts
Repositories, domains, hosting, app store listings and third-party services are created in your name. Ending the relationship should never mean losing your product.
3. Plain language
Proposals, reports and status updates avoid jargon. If a document needs a glossary, we wrote it badly.
4. Realistic timelines
We quote schedules we can meet rather than schedules that win the deal. When something slips, you hear it the same week, not at the deadline.
5. We say no
If your problem is better solved with an existing product, a configuration change or nothing at all, we say so — even when it costs us the project.
6. Privacy taken seriously
Client data is accessed only when necessary for the work, stored in US-based infrastructure, and handled under the terms of our Privacy Policy.
Let's scope your project together
Send us a short description of what you need. Daniel or a senior engineer will reply within one business day with honest feedback, a rough budget range and a realistic timeline — no sales scripts.